Guides

How Google and AI answer engines pick the sites they show, and what you can do about it.

Each guide answers one question a business owner asks about Google or AI answers. It starts with a short answer, then the detail. Every number links to its source, with the day we read it. Each claim says whether it is about Google, about AI engines like ChatGPT and Perplexity, or both, because the two work differently. Want to see where your own site stands first? Run the free website SEO check. Comparing tools? Read Profound alternatives.

• How to get your business recommended by ChatGPT

  What ChatGPT reads before it names a business, how to check that it can reach your site, and why no one can sell you a spot in its answers.

• What is llms.txt, and does your site need one?

  What llms.txt is and whether it helps on ChatGPT or Google. Ahrefs checked 137,210 sites: about 38,000 had the file, and 97% of those files got no requests.

• GEO vs SEO, what changes for your website

  GEO is about being named in AI answers. SEO is about ranking on Google. Where the two overlap, where they split, and what a small business should do first.

• What is a good SEO score?

  Every SEO tool scores your site its own way. What a good SEO score means, why Google ignores these scores, and which fixes actually move yours.

• AI search optimization, a plain guide for business owners

  How ChatGPT, Perplexity, Claude and Google’s AI pick the sites they quote, what helps you get named, what does not, and how to measure it honestly.