Terms of use

These terms are between you and Roni Shmuel (רוני שמואל), a licensed sole trader (עוסק מורשה) registered in Israel, at 6 Sheshet HaYamim Street, Bat Yam, Israel, trading as Foundmost ("we", "us").

Our Refund policy forms part of these terms.

What we promise, and what no one can

• We check sites by a fixed method and do the work our plans describe.
• The scores measure the state of a site, not its position on Google.
• No one can promise rankings, traffic, leads or a place in AI answers, and we do not.
• Answers from AI assistants are a measured sample: the same question can get a different answer a minute later.
• What we write for you is produced by AI and reviewed by you. It can be wrong, out of date, or confidently mistaken about a fact. You are the last check before anything goes on your site.
• We are not lawyers, doctors, dentists or accountants. Nothing we produce is professional advice, and we do not review whether your content complies with any rule that applies to you.

The free check

• Check only sites you own, or sites you have a fair reason to check. Do not use the check to load or attack a site; we limit how many checks one visitor can run.
• Anyone with a report's link can open it. The link does not expire, and it is not secret. Treat it as public once you share it. Share it as you like, or ask us to delete it: privacy@foundmost.com.
• Reserving a spot costs nothing and commits you to nothing. We will write before anything is charged.

Plans and payment

Plans are paid monthly or yearly through Sold through Link, LLC (formerly Lemon Squeezy), which sells them to you as the merchant of record and handles sales tax and VAT. Your contract for the payment is with them. Your contract for the software is with us, on these terms. The charge will appear on your statement as LEMSQZY, not as Foundmost. If you do not recognise it, that is why.

Your subscription renews automatically until you cancel. Before we take your payment details we show you, on the same screen: that it renews by itself unless you cancel; how long each period is; the exact amount and how often you will be charged; and how to cancel. You tick a separate box to agree to the automatic renewal. That box is only about the renewal. It is not the same as agreeing to these terms.

Straight after you buy we email you a copy you can keep, with the terms of the offer, the renewal details, the amount, the frequency, and how to cancel.

Free trials and free months. A plan may start with a free trial, and an invite may give you a free month with no card. Before a free period turns into a paid one, you agree separately to the paid terms. We email you 3 days before the first charge, with the amount and the date. Cancel before then and nothing is charged. With a card added, your plan starts that day, with no second trial. Without one, the plan ends on its last day and nothing is charged.

Reminders. At least once a year we email you to say what you are subscribed to, how much it costs, how often you are charged, and how to cancel.

Price changes. If we change your price we tell you at least 7 and no more than 30 days before it takes effect, in an email you can keep. Cancel before then and the new price never applies.

Cancelling. You cancel at any time on your account page, in one click, in the same place you signed up. We do not ask you to call, to email, or to sit through an offer first. Future charges stop straight away, and your plan runs until the end of the period you have paid for. If the cancel button ever fails, email us and we will treat the date of your email as the date you cancelled.

Refunds. A full refund within 14 days of your first payment, no reason needed. The Refund policy has the detail.

Changes to your site

• We change your site only through our plugin, and only in ways it lists: titles and descriptions, structured data, image descriptions, links between your pages, sections we add and own, term and category descriptions, and drafts. Every change keeps a copy of what was there before, and you can undo it.
• You choose how changes go live: small, reversible fixes on their own (the default), or each one after your approval. New text and articles always wait for your approval.
• On sites in a regulated profession, nothing goes live on its own at all, and a named licensed professional approves every item. See "If you are in a regulated profession" below.
• Pages that already rank in Google's top 3 are never changed on their own. We suggest, and you decide.
• You are responsible for what you approve and publish. Read it as your own words before you approve it. Approving means you have read it and judged it accurate. It is not an acknowledgement that you received it. You may not bypass, disable, bulk-approve or script the approval step.
• We never add our own name, logo, badge or link to your site.
• You can pause all changes or disconnect the plugin at any time. What we already changed stays unless you undo it.
• Keep your own backups. We undo our own changes; we cannot restore a site that something else damaged. If you edit a page after we changed it, our undo will stop and tell you rather than overwrite your edit.

If you are in a regulated profession

Some professions are regulated in how they may advertise, among them doctors, dentists, psychologists, lawyers, accountants, estate agents and veterinarians. If your site is one of those, this section applies, and it overrides anything above that is softer.

Nothing publishes without a named person. You name at least one professional, licensed in the relevant place, with their licence number, who approves each item before it goes live. Not a role, not a team: a person. Keep it current. If you have no named approver, we pause all changes.

Nothing applies automatically. For these sites we switch off automatic changes entirely, including page titles, descriptions, image descriptions and structured data. In your profession a page title is advertising, and your regulator can hold you responsible for what an agent of yours publishes.

Per item, every time. Approval is item by item. A single blanket permission is not enough, and we do not offer one. If we regenerate or materially change something you already approved, it needs approving again.

What we will not write. We refuse, for everyone in a regulated profession: any guarantee or promise of an outcome; any claim to be best, leading, number one, most experienced or superior; any health, safety or efficacy claim; any claim that a treatment is painless; vague prices ("from", "as low as", "starting at"); discounts, coupons and free offers; any new or re-worded testimonial, review quote, patient or client story, star rating or review markup; any reference to, caption for or description of a patient or client photograph, including before-and-after images; and any specialty, credential or title we cannot trace to something you told us and attested. For lawyers in Israel we additionally refuse any reference to fees at all, any free-consultation offer, and the words מומחה and מתמחה.

What you promise us. That you are licensed and in good standing. That every fact you give us (fees, credentials, specialties, services, outcomes, awards, ratings) is accurate, and that you hold the evidence for it. That you hold every consent and authorisation the law requires for the patient, client and third-party material already on your site, in the required form and unexpired, and that you will remove items whose authorisation has run out. That your site does not expose confidential, privileged or patient information through the pages and drafts our plugin can read, and that you have reviewed what it can read.

Your responsibility cannot be moved. Your professional and disciplinary responsibility for what appears in your advertising is yours by law. Our approval workflow is evidence that you exercised it. It does not share it, reduce it, or take it on. Nothing in these terms does, and we will not tell you otherwise.

Records. We keep, and will give you on request, a full record of every item: the text, who approved it with their licence number, when it was approved, where and when it was published, when it stopped being published, and what it replaced. We keep this for seven years, and it survives the end of your subscription. You remain the person your regulator asks, so keep your own copy too.

We are not a referral service. We do not introduce clients or patients to you, do not route enquiries between our customers, and do not operate a directory of professionals. We will not start.

We may say no. We may decide that a site is in a regulated profession, switch off automatic changes for it, refuse to write particular things, pause a site that looks like it is exposing confidential information, or decline a profession altogether. None of that is a breach of these terms by us.

Reviews

We help you ask your customers for reviews: the same link and message for everyone. Never offer anything in return for a review, and never ask only the customers you expect to be happy. We never write reviews and never send messages to your customers for you.

Some professions restrict review replies. A reply that confirms someone was your patient or client can itself be a breach. Do not reply on our prompting without checking your own rules.

The service as it is

The service is offered as it is, without a warranty. Our responsibility is limited to the fees we received in respect of your subscription in the 12 months before the claim, to the extent the law allows.

Nothing in these terms limits any right you have that cannot be limited by agreement, including under Israeli consumer protection law and under the law of your own country or state. If a court finds part of this section unenforceable, the rest still applies.

You cover us for claims that arise from content you approved, from facts you gave us that turn out to be wrong, from consents you did not hold, and from confidential or patient information exposed through your own site. We cover you for our own breach of a confidentiality or data agreement with you, and for a security failure on our side.

Governing law

These terms are governed by the law of Israel, and disputes are decided by the courts of Tel Aviv. If you are a consumer, this does not take away any right you have to bring a claim where you live, or any protection the law where you live gives you that cannot be set aside by agreement.

Changes to these terms

We may update these terms. If a change matters to you, we will email you before it applies.

Questions about your data: privacy@foundmost.com. Questions about payments, cancellation or a refund: billing@foundmost.com.