What is a good SEO score?
What is a good SEO score?
There is no standard SEO score. Every tool builds its own from its own checks, so a 92 on one tool and a 70 on another can describe the same site. A good score is one that rises on the same tool after you fix real problems. Google does not use these scores to rank you. [1][2]
Why do SEO tools give different scores?
Each tool picks its own checks and weighs them its own way. Even Google’s own Lighthouse tool has an SEO score. It runs a short list of basic checks, like a meta description, descriptive link text, a valid canonical, a valid robots.txt and a working HTTP status, and counts each one equally. [1]
Other tools check far more, and weigh a missing title more than a missing image description. So read any score as “how many of this tool’s checks pass, weighted the way this tool chose”. A good score is one where the problems left are small.
Is an SEO score of 92 good?
It depends on that tool’s scale, so read what the tool says about its own bands. A high score means the tool found few problems on its own list. It does not mean you rank well. Rankings depend on things no on-page score sees: the sites that link to you, how strong your competition is, and whether your page answers the search better than theirs.
Does Google use SEO scores?
No. Google’s John Mueller has said Google does not use scores from third-party SEO tools for search. The scores are for you, not for Google. They are useful as a to-do list, not as a forecast. [2]
What does an SEO score not tell you?
- Where you rank on Google for the searches that matter to you.
- Which other sites link to you, and how much they count.
- How hard it is to rank for your keywords.
- Whether AI answers like ChatGPT or Google’s AI Overviews name your business.
- Whether visitors become customers.
How do I improve my SEO score?
Fix findings in order of what they cost you, not by how many there are.
- Anything that hides pages from search: a robots.txt that blocks crawlers, a stray noindex tag, or a main address (canonical) that points somewhere else.
- Pages without a title or description, or with the same ones on many pages.
- Pages that load slowly on phones.
- Missing headings, thin pages, and images without a text description.
Then check again on the same tool. A score that moves after a real fix tells you something. Two scores from two different tools, compared with each other, tell you nothing.
How our score works
Our free check gives an SEO score from 1 to 100, with an AI readiness score next to it. Each finding comes with the evidence we saw on your page, so you can check it yourself. We keep the exact weights to ourselves. The score measures the state of your site, not your position on Google.
Google is not the only place people search now. To see how AI answers pick sources, read the AI search optimization guide, GEO vs SEO and how to get your business recommended by ChatGPT.
Questions people ask
How do I check my SEO score?
Run your site through a free checker, such as our free check or Google’s Lighthouse. Pick one tool and stay with it, so the numbers compare over time. [1]
What is a good SEO visibility score?
Visibility scores are a different thing. They estimate how often a site shows up for the keywords the tool tracks. Like other scores, they are the tool’s own estimate, not a number from Google.
Can a site with a low SEO score still rank?
Yes. A page with technical problems can still rank if it answers the search better than the rest and other sites link to it. A high score makes ranking easier. It does not make it happen.
Does a perfect SEO score mean I will top Google?
No. A perfect score means the tool found nothing wrong on its own checks. Rankings depend on your competition, your links and how well the page answers the search. No one can promise a ranking.
Why did my SEO score change when I did nothing?
Tools update their checks, and your site changes in small ways too: a plugin update, a new page, a slower day for your host. Look at the findings that changed, not only the number.
What is the 80/20 rule in SEO?
It is a rule of thumb, not a Google rule: a few fixes tend to bring most of the gain. In practice, fix what hides pages from search first, then titles and descriptions, then speed.
How often should I check my SEO score?
Once a month is enough for most small sites, plus a check after every real change. That shows whether a fix worked, without chasing every small swing.